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#LoveDontJudge

mum kissing baby

#LoveDontJudge

We're calling time on parental judgement, because a happy parent means a happy baby. That's why we're here to support you while you do what you do best: parent!

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Your bump week by week

With our week-by-week pregnancy calendar, you can find out about all the amazing changes your baby is going through, as well as some of the things you may experience.

Any questions? Get in touch

From the first signs of pregnancy to your toddler's first steps, our team of healthcare professionals are on hand to answer any questions, whatever time of day.

What's labour really like?

Helping you to make a great start to breastfeeding

The ultimate hospital bag checklist

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Ready to stop worrying about what other people think and do what feels right to you? We’ll give you the support you need to follow your instincts and enjoy parenthood to the max:

*Weaning is recommended at around 6 months. Please speak with a healthcare professional before introducing solid foods.

**For the first 15,000 people who sign up through us. Your limited edition baby grow will be size 0-6 or 6-12 months, depending on the age of your baby.

Join the club

Ready to stop worrying about what other people think and do what feels right to you? We’ll give you the support you need to follow your instincts and enjoy parenthood to the max:

Helpful emails
24/7 support
Free weaning plan*
Free limited edition baby grow**
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*Weaning is recommended at around 6 months. Please speak with a healthcare professional before introducing solid foods.

**For the first 15,000 people who sign up through us. Your limited edition baby grow will be size 0-6 or 6-12 months, depending on the age of your baby.

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Pregnancy advice

1st Trimester: Your baby's development

You might not be able to see it, but there’s an awful lot of development going on in there! In the first trimester your baby goes from being a collection of cells, or an ‘embryo’, to having the beginnings of a heart, brain, bones,...

2nd Trimester: Your baby's development

3rd Trimester: Your baby's development

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Conception and early pregnancy signs

Your pregnancy calendar week by week

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Establishing a bedtime routine

Find out how to help your baby prepare to sleep through the night from 6 months.

Your baby's weight

It's not what they weigh but how much they gain that's important. Find out why.

Helping your toddler walk

Learn how to get your little one get a wiggle on and toddler-proof your home.

Toddler sleeping problems

Can't nod off or keeps waking in the night? Find out how to overcome sleeping problems.

Looking for support, not judgement?

#LoveDontJudge