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Baby

      Welcome to the world!

      Newborn breastfeeding

      Welcome to the world!

      Enjoying the first year with your new baby. Your baby’s first 12 months are packed with amazing development, new discoveries and brilliant fun! Every day it feels like they learn something new, so every day is an adventure just waiting to be enjoyed.

      It’s natural to have lots of questions, but caring for your precious new baby will soon become second nature. If you want to chat through anything, we’re always here to offer advice. To help you feel more relaxed, we’ve got everything from bathing tips to first food ideas – so you’ll soon find yourself feeling more settled and confident.

      My baby's development stage by stage

      Your new baby guide

      Join the club

      Ready to stop worrying about what other people think and do what feels right to you? We’ll give you the support you need to follow your instincts and enjoy parenthood to the max:

      *Weaning is recommended at around 6 months. Please speak with a healthcare professional before introducing solid foods.

      **For the first 15,000 people who sign up through us. Your limited edition baby grow will be size 0-6 or 6-12 months, depending on the age of your baby.

      Join the club

      Ready to stop worrying about what other people think and do what feels right to you? We’ll give you the support you need to follow your instincts and enjoy parenthood to the max:

      Helpful emails
      24/7 support
      Free weaning plan*
      Free limited edition baby grow**

      *Weaning is recommended at around 6 months. Please speak with a healthcare professional before introducing solid foods.

      **For the first 15,000 people who sign up through us. Your limited edition baby grow will be size 0-6 or 6-12 months, depending on the age of your baby.

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