Breastfeeding baby

Welcome to the world!

Enjoying the first year with your new baby. Your baby’s first 12 months are packed with amazing development, new discoveries and brilliant fun! Every day it feels like they learn something new, so every day is an adventure just waiting to be enjoyed.

It’s natural to have lots of questions, but caring for your precious new baby will soon become second nature.

If you want to chat through anything, we’re always here to offer advice. To help you feel more relaxed, we’ve got everything from bathing tips to first food ideas – so you’ll soon find yourself feeling more settled and confident.

My baby's development stage by stage


Join the club

Ready to stop worrying about what other people think and do what feels right to you? We’ll give you the support you need to follow your instincts and enjoy parenthood to the max:

Helpful emails

Non-judgemental support

Free weaning plan*

Tips from real parents

*Weaning is recommended at around 6 months. Please speak with a healthcare professional before introducing solid foods.

Need free advice with a smile? Get in touch with our dedicated Care team.

Ask us a question (8am - 8pm Monday to Friday, 10am - 4pm Weekends)



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Call us

Call us on 0800 977 8880 (8am - 8pm Monday to Friday)


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