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Coronavirus (COVID-19)

Supporting you through the global pandemic from bump to birth and beyond.

Pregnancy and parenthood can be a roller coaster ride at the best of times. Add a global pandemic to the mix and you’ve really got your hands full. From understanding the latest restrictions to raising a baby in lockdown and staying stocked up on supplies, we’re here to help you take parenting through a pandemic in your stride.

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Join the club

Ready to stop worrying about what other people think and do what feels right to you? We’ll give you the support you need to follow your instincts and enjoy parenthood to the max:

*Weaning is recommended at around 6 months. Please speak with a healthcare professional before introducing solid foods.

**For the first 15,000 people who sign up through us. Your limited edition baby grow will be size 0-6 or 6-12 months, depending on the age of your baby.

Join the club

Ready to stop worrying about what other people think and do what feels right to you? We’ll give you the support you need to follow your instincts and enjoy parenthood to the max:

Helpful emails
24/7 support
Free weaning plan*
Free limited edition baby grow**

*Weaning is recommended at around 6 months. Please speak with a healthcare professional before introducing solid foods.

**For the first 15,000 people who sign up through us. Your limited edition baby grow will be size 0-6 or 6-12 months, depending on the age of your baby.