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We’re calling time on parental judgement

We think one of the most important things in raising a happy baby, is a happy parent. So we say it’s time to forget about what other people think you ‘should’  be doing, and do what feels right to you.

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4 out of 5 parents say they’ve felt judged on their parenting skills*

*Research of 1,000 parents with children aged 0-4 years old, was carried out by Censuswide between 12th-16th December 2019.

Trust yourself, you know best.

Discover how other families #LoveDontJudge

“You do whatever is right for you.”

Michael, West Midlands

“Things are different for every baby and every couple.”

Rowland, London 

“Don’t compare yourself to anybody because every child is different.”

Martha, London 

“You have the instincts to know what’s right for your baby.”

Aphy, London 

“As long as that baby’s growing and happy and content, you’re doing your job.”

Michelle, Hampshire

“Let everyone make their own choices, their own mistakes, their own little victories.”

Nathan, London

What the media are saying

“You have good days, bad days, happy days, sad days.”

Realistically, we’ve just got to stop beating ourselves up because nothing is the ideal image that you see plastered across the media.

“Everybody’s parenting style is entirely different.”

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“Four in five parents have felt judged before, with over half experiencing it every single week. That’s a scarily high number – it’s definitely time for a change!”

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Discover what other parents are saying on social media

“All I can say is being a young parent is hard work enough without being judged too.”



“I have spent most of my life feeling that I am not enough…I love my boy and do my best by him, always. That IS enough.”


Share your #LoveDontJudge story and discover what other parents are saying

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  • Helpful emails – Packed with no-nonsense advice.
  • 24/7 support – Because parenting's a 24 hour job.
  • Free weaning plan* – Master mealtimes with our 5 step weaning plan. 
  • Free limited edition baby grow** – Help us tell the world to #LoveDontJudge
*Weaning is recommended at around 6 months. Please speak with a healthcare professional before introducing solid foods.
**For the first 15,000 people who sign up through us. Your limited edition baby grow will be size 0-6 or 6-12 months, depending on the age of your baby.
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