We’re calling time on parental judgement
We think one of the most important things in raising a happy baby, is a happy parent. So we say it’s time to forget about what other people think you ‘should’ be doing, and do what feels right to you.
Trust yourself, you know best.
Discover how other families #LoveDontJudge
“You do whatever is right for you.”
Michael, West Midlands
Watch the interviews
“Things are different for every baby and every couple.”
“Don’t compare yourself to anybody because every child is different.”
“You have the instincts to know what’s right for your baby.”
“As long as that baby’s growing and happy and content, you’re doing your job.”
“Let everyone make their own choices, their own mistakes, their own little victories.”
What the media are saying
“You have good days, bad days, happy days, sad days.”
Realistically, we’ve just got to stop beating ourselves up because nothing is the ideal image that you see plastered across the media.