New survey reveals the wackiest food cravings

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We asked mums-to-be in the C&G baby club Community about their pregnancy cravings, and discovered that a third (31%) of them are just as likely to find the things they crave in a chemist or hardware store as they are in a supermarket! Some mums-to-be reported unusual hankerings for non-food items like soap (11%), chalk (6%) and toothpaste (5%), as well as creative combos including sausages and jam.

There were also some slightly more unusual ones including a desire for rubber, paint and rocks. In fact, one mum-to-be said she craved tree bark, and another mentioned the smell of tennis balls!

Nearly half (49%) of the future mums said they felt embarrassed by their cravings at some point during their pregnancy, with around 34% turning to an online delivery service to stock up on their unusual urges.

31 percent of mums-to-be craved things from a chemist or hardware store: soap 11 percent; chalk 6 percent; toothpaste 5 percent
Chocolate, sour pickles or salty snacks for supper? There are the most popular cravings: Sweet chocolate 30 percent; sour pickles 29 percent; salty crisps 28 percent

Nearly half of our Community mums-to-be felt embarrassed by their cravings.

Don’t be shy

Nutritionist, Jo Travers, comments:
"Mums needn't be fazed by their pregnancy cravings. After all, they are just one of the weird and wonderful experiences of pregnancy that every mum-to-be has.

“The survey reveals almost half of mums are embarrassed about their hankerings, however, this doesn’t need to be the case. If they need reassurance they can speak to a nutritionist or if they’re just looking to share and chat about their own experiences, even the wackiest moments, they can visit the C&G baby club Community, a safe and reassuring place where like-minded mums can connect."


Going to great lengths

More than one in ten (12%) mums-to-be are desperate to fulfil their cravings before breakfast, while over a third (36%) confess to sending their other half out on a special trip in the middle of the night! Plus, other family members and friends are kept busy, with one in three (32%) mums-to-be calling in foodie favours from their nearest and dearest.

Over a third (36%) of our Community mums-to-be find their cravings usually happen three to five times a day. But it's not always a case of just popping to the local shop to satisfy them…nearly half (49%) of hungry pregnant mums are prepared to travel five to ten miles if what they crave isn’t already in the house. And, almost one in ten (9%) would travel over 10 miles to fulfil their hormonal hankerings. For some, money is no object when it comes to matters of the tummy, with one in seven (15%) confessing that they'd splash over £50 on a food craving!

Crave reviews

So what happens if pregnancy cravings are left unsatisfied? If mums-to-be can't satisfy their cravings, they admit to suffering a range of emotions with many left feeling anxious (23%) upset (21%) angry (20%) annoyed (18%) and frustrated (18%).

Jam and chicken

The best possible taste

It will probably come as no surprise that chocolate is a popular craving choice and a quarter (25%) of mums-to-be have strong urges for desserts too. Others (18%) choose red meat and some (13%) even fancy extra vegetables, while just over a quarter (27%) of everyone who took part said they liked bizarre mixtures of sweet and savoury foods. Curious combinations included sausages and jam, Mars bars and bacon, and Yorkshire puddings with chocolate spread.

A strong commit-mint

Jessica Thornton, mum-to-be and blogger at Lilypod and Sweetpea, adds: "My cravings have been all things minty, whether that’s Tic Tacs, Polos or Murray Mints. It's gotten to the extreme of mint sauce on everything...including toast, which can be a little embarrassing at family events! If I run out of edibles I've been known to take to the toothpaste tube, or simply send my fiancé out for the goods."

There’s a ‘u’ in our Community

We celebrate all of the weird, wacky and wonderful parts of pregnancy in our C&G baby club Community where mums-to-be can share their experiences with others who feel the same, or who have been there before. From pregnancy cravings to best buys, share your pregnancy trials, tribulations and celebrations and visit the C&G baby club Community today.

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