Please read this important notice first

By clicking the continue button, you will be able to view information about Cow & Gate infant milks and other products. If you choose to proceed, you are accepting that C&G baby club is supplying this information at your individual request for information purposes.

Breastfeeding is best for babies and provides many benefits. It is important that, in preparation for and during breastfeeding, you eat a healthy, balanced diet. Combined breast and bottle feeding in the first weeks of life may reduce the supply of your own breastmilk, and reversing the decision not to breastfeed is difficult. The social and financial implications of using an infant milk should be considered. Improper use of an infant milk or inappropriate foods or feeding methods may present a health hazard. If you use an infant milk, you should follow manufacturer’s instructions for use carefully – failure to follow the instructions may make your baby ill. Infant formula is suitable from birth when babies are not breastfed.

Follow-on Milk is only for babies over 6 months, as part of a mixed diet and should not be used as a breastmilk substitute before 6 months. If you wish to use this product before 6 months, we advise that you consult your healthcare professional. It is recommended that all formula milks be used on the advice of a doctor, midwife, health visitor, public health nurse, dietitian, pharmacist or other professional responsible for maternal and child care, based on baby’s individual needs

Goodbye Community. Hello New Website.

We're making some exciting changes to our website in the next few months, but sadly, this means our Community pages have now closed. We've redirected you here instead, but if you'd prefer you can join in the discussions on Facebook or contact our friendly Care team for advice and support.

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How much does my baby need at each stage?

The table below provides a guide to how often you should be feeding your baby, dependent on their age.

Of course, this is only a guide, and if your baby is premature or of a low birth weight, their feeding requirements will be different. Newborn babies may take quite small amounts to start with. If you’re unsure, you can always speak to your midwife or call us to find out more.


When do I start timing feeds?

Every baby is different and their appetites vary massively so it can be normal for them to take more or less feeds than this and they won't always wake at an exact time after the previous feed is finished.

Time the feeds from the moment you start until the beginning of the next feed (and remember, with winding and changing, every feed may last about an hour). So if you feed your baby at 12 noon and they go back to sleep at 1pm, expect to feed them again at about 4pm.

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