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Cow & Gate Recall Notice - Precautionary recall of some batches of Cow & Gate My First Muesli

15 January 2021

We are recalling batches of Cow & Gate My First Muesli (330g) with best before dates of 13.10.21, 20.12.21 and 04.01.22. The best before date can be found on the back of the pack below the barcode.

We are recalling these batches as a precaution because some packs have been found to contain pieces of apple stalk. Apple is one of the ingredients in these muesli products. We are asking parents with any of these packs, with these exact best before dates, not to feed them to their babies.

We are sorry that this has happened. Nothing is more important to us than the quality and safety of our products. This incident is linked to one batch of dried apple used by a supplier as an ingredient in these products. We regret that these products do not meet our usual high standards, and we have taken immediate action to ensure that our supplier maintains full compliance with our strict quality and food safety standards. Following an investigation, we are confident no other batches of this product or any other Cow & Gate products are affected.

We would ask you to return any packets of Cow & Gate My First Muesli (330g) with the best before dates listed above, to the store where they were purchased from or contact the store for a refund (with or without a receipt).

No other batches of this product or any other Cow & Gate products are affected.

The best before date can be found on the back of the pack below the barcode in the format DD.MM.YY

If the best before date on the pack is definitely one of those listed above, please do not feed it to your baby and return to or contact the store where you bought it for a full refund. You do not need your original receipt and the shop will process your refund without it.

Yes, it is safe to use. The incident has only affected Cow & Gate My First Muesli with the exact best before dates of 13.10.21, 20.12.21 and 04.01.22.

No other Cow & Gate products are affected, and your little one can enjoy them as usual.

Aptamil, our sister brand, is also recalling some batches of Aptamil Muesli as a precaution due to the possible presence of apple stalks. These are:

  • Aptamil Oats, Raisin & Apple Bircher Muesli 10+ months (275g) with a best before date of 27.12.21 and 16.01.22.
  • Aptamil Multigrain & Fruit Bircher Muesli 10+ Months (275g) with a best before date of 16.01.22 and 28.12.21.

For any other questions or for further reassurance, please contact our Careline team using the contact details below.