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Cow & Gate Recall Notice - Precautionary recall of some batches of Cow & Gate My First Muesli

Updated 9 April 2021

We are recalling two batches of Cow & Gate My First Muesli Baby Cereal 10+ months from Tesco and ASDA UK stores.

The affected product has best before dates of 20.12.21 and 04.01.2022.  The best before date can be found on the back of the pack below the barcode.    

We are re-issuing this recall for these batches from Tesco and ASDA UK stores only, as a precaution. Some packs have been found to contain pieces of apple stalk and apple is one of the ingredients in this product. We are asking parents with any of these packs, with these exact best before dates, purchased from Tesco and or ASDA, not to feed them to their babies.

Nothing is more important to us than the quality and safety of our products. This incident is linked to one batch of dried apple used by our supplier as an ingredient in these products. We regret that these products do not meet our usual high standards, and we have taken action to ensure that our supplier continues to conform with our strict quality and food safety standards.

Please return any packs of Cow & Gate My First Muesli with the best before dates listed above, to the store where they were purchased or contact the store for a refund (with or without a receipt). 

No other batches of this product or any other Cow & Gate products are affected by the re-issue of this recall. 

We are very sorry for any inconvenience this may cause.

The best before date can be found on the back of the pack below the barcode in the format DD.MM.YY

If the best before date on the pack is definitely one of those listed above, please do not feed it to your baby and return it to or contact the Tesco or ASDA store where you bought it for a full refund. You do not need your original receipt and the store will process your refund without it.

Yes. The incident has affected only two batches of muesli with the exact best before dates as follows:

  • Cow & Gate Cereal, My First Muesli (330g) with a best before date of 20.12.2021
  • Cow & Gate Cereal, My First Muesli (330g) with a best before date of 04.01.2022

No other Cow & Gate products are affected by the re-issue of this recall, and your little one can enjoy them as usual.

No we are not recalling any other products.

As a precaution Aptamil our sister brand is also recalling a batch of Oats, Raisin & Apple Bircher Muesli 10+ months with a best before date of 16.01.22.

For any other questions or for further reassurance, please contact our Careline team using the contact details below.